{"id":1028,"date":"2021-07-05T08:29:31","date_gmt":"2021-07-05T08:29:31","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/experience-client\/"},"modified":"2023-06-15T08:20:17","modified_gmt":"2023-06-15T08:20:17","slug":"gestion-du-parcours-client","status":"publish","type":"page","link":"https:\/\/scal-e.com\/fr\/gestion-du-parcours-client\/","title":{"rendered":"Gestion du parcours client"},"content":{"rendered":"<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image -image-overlap\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/omnichannel-makt-automation-3.png\" alt=\"Omnichannel Marketing automation\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2>Omnichannel Marketing automation<\/h2>\n      <div class=\"c-text-image__text \">\n        <p><span class=\"JsGRdQ\"><strong>Le module omnichannel marketing automation<\/strong> permet de sc\u00e9nariser et personnaliser vos communications sur tous les canaux<br \/>\n<\/span><\/p>\n<ul>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><strong><span class=\"JsGRdQ\">Relationnel &amp; transactionnel : <\/span><\/strong><span class=\"JsGRdQ\">Email, SMS, Print, Fax Digital wallet, push app&#8230;<\/span><\/li>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><strong><span class=\"JsGRdQ\">Conversationnel : <\/span><\/strong>Messenger, Whatsapp, Telegram, WeChat &#8230;<\/li>\n<li class=\"_04xlpA direction-ltr align-start para-style-body\"><strong><span class=\"JsGRdQ\">R\u00e9seaux sociaux : <\/span><\/strong><span class=\"JsGRdQ\">population <\/span><span class=\"JsGRdQ\">lookalike ou custom audience sur<\/span> <span class=\"JsGRdQ\">Facebook, Instagram, <\/span><span class=\"JsGRdQ\">&#8230;<\/span><\/li>\n<\/ul>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">En savoir plus<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row --reverse\">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image -image-overlap\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/marketing-distribue-1-e1651676934124.png\" alt=\"Marketing distribu\u00e9\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2>Marketing distribu\u00e9<\/h2>\n      <div class=\"c-text-image__text \">\n        <p><strong>Le module de marketing distribu\u00e9<\/strong> permet d&rsquo;activer en local la strat\u00e9gie groupe de la marque<\/p>\n<ul>\n<li data-charcodes=\"111\" data-font=\"Courier New,monospace\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>Permettez aux \u00e9quipes <\/strong><span data-usefontface=\"false\" data-contrast=\"none\"><strong>locales<\/strong> de b\u00e9n\u00e9ficier des outils du si\u00e8ge pour communiquer <\/span>\u200b\u200b<\/li>\n<li data-charcodes=\"111\" data-font=\"Courier New,monospace\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"6\" data-aria-level=\"1\"><strong>Offrez une <\/strong><span data-usefontface=\"false\" data-contrast=\"none\"><strong>exp\u00e9rience client unique<\/strong> qu&rsquo;elle soit g\u00e9r\u00e9e en local ou au si\u00e8ge<\/span><\/li>\n<li data-charcodes=\"111\" data-font=\"Courier New,monospace\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"7\" data-aria-level=\"1\"><strong>Garantissez <\/strong>le respect des <span data-usefontface=\"false\" data-contrast=\"none\">r\u00e8gles (pression marketing, privacy) <\/span><span data-usefontface=\"true\" data-contrast=\"none\">et de l<\/span><span data-usefontface=\"false\" data-contrast=\"none\">\u2019image de marque<\/span>\u200b<\/li>\n<\/ul>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">En savoir plus<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"c-text-image\">\n  <div class=\"c-text-image__row \">\n    <div class=\"c-text-image__col -image\">\n      <div class=\"c-text-image__image -image-overlap\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/customer-care-3.png\" alt=\"Service client enrichi\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-text-image__col -text\">\n      <h2>Service client enrichi<\/h2>\n      <div class=\"c-text-image__text \">\n        <p><strong>Le module service client enrichi<\/strong> permet<span class=\"TextRun BCX0 SCXP165450059\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP165450059\"> tant aux magasins qu&rsquo;aux \u00e9quipes marketing ou SAV <\/span><\/span><span class=\"TextRun BCX0 SCXP165450059\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun BCX0 SCXP165450059\">de r\u00e9pondre aux flux entrants de messages &amp; commentaires<br \/>\n<\/span><\/span><\/p>\n<ul>\n<li data-charcodes=\"111\" data-font=\"Courier New,monospace\" data-buautonum=\"8\" data-margin=\"585\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-usefontface=\"true\" data-contrast=\"none\"><strong>Offrez une vue client \u00ab enrichie \u00bb \u00e0 vos \u00e9quipes <\/strong>en unifiant tous les <\/span><span data-usefontface=\"true\" data-contrast=\"none\">messages et r\u00e9ponses<\/span> associ\u00e9es<\/li>\n<li data-charcodes=\"111\" data-font=\"Courier New,monospace\" data-buautonum=\"8\" data-margin=\"585\" data-aria-posinset=\"3\" data-aria-level=\"2\"><span data-usefontface=\"true\" data-contrast=\"none\"><strong>Facilitez la relation client <\/strong>en permettant \u00e0 toutes vos \u00e9quipes de r\u00e9pondre aux messages entrants<br \/>\n<\/span><\/li>\n<li data-charcodes=\"111\" data-font=\"Courier New,monospace\" data-buautonum=\"8\" data-margin=\"585\" data-aria-posinset=\"4\" data-aria-level=\"2\"><strong>Gardez la main sur votre relation client <\/strong><span data-usefontface=\"true\" data-contrast=\"none\">gr\u00e2ce \u00e0 un\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">reporting<\/span><span data-usefontface=\"true\" data-contrast=\"none\"> et suivi des commentaires<\/span>\u200b<\/li>\n<\/ul>\n\n\n                        <div class=\"c-text-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\" class=\"o-btn\">En savoir plus<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"c-heading-image -have-bg\">\n  <div class=\"o-heading u-text-center\">\n    <div class=\"o-heading__spacial u-color-light-purple\">Gestion du parcours client<\/div>\n    <h2>Cr\u00e9ez de l\u2019engagement sur le canal pr\u00e9f\u00e9r\u00e9 du client<\/h2>\n    <div class=\"o-heading__subtitle\">Exploitez les donn\u00e9es clients pour identifier ses pr\u00e9f\u00e9rences et construire votre communication personnalis\u00e9e en temps r\u00e9el<\/div>\n  <\/div>\n    <\/section>\n\n<\/div>\n<section class=\"c-iconlist-image  -image-overlap\">\n\n  <div class=\"c-iconlist-image__row \">\n    <div class=\"c-iconlist-image__col -image\">\n      <div class=\"c-iconlist-image__image\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/04\/relationnel-3-e1651057092480.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-iconlist-image__col -text\">\n      <div class=\"c-iconlist-image__text\">\n        <div class=\"c-iconlist-image__heading\">\n          <h2>Pourquoi le marketing relationnel ?<\/h2>\n          <div class=\"c-iconlist-image__subtitle h5\">Exploitez votre connaissance client afin d&#039;adapter votre communication tout au long de leurs parcours<\/div>\n        <\/div>\n                <div class=\"c-iconlist-image__list\">\n                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Convertir\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Convertir<\/h4>\n    <div class=\"o-list-icon__subtitle\">Adaptez votre communication en fonction du niveau d&rsquo;avancement dans le sales funnel<\/div>\n  <\/div>\n<\/div>                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Personnaliser\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Personnaliser<\/h4>\n    <div class=\"o-list-icon__subtitle\">Segmentez, \u00ab\u00a0prospect\u00a0\u00bb, \u00ab\u00a01er achat\u00a0\u00bb, \u00ab\u00a0VIP\u00a0\u00bb afin de personnaliser la communication<\/div>\n  <\/div>\n<\/div>                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Pression marketing\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Pression marketing<\/h4>\n    <div class=\"o-list-icon__subtitle\">Adaptez votre communication et les canaux en fonction de la pression marketing<\/div>\n  <\/div>\n<\/div>                  <\/div>\n                      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"wrapper\">\n\n<\/div>\n<section class=\"c-iconlist-image  \">\n\n  <div class=\"c-iconlist-image__row flex--reverse\">\n    <div class=\"c-iconlist-image__col -image\">\n      <div class=\"c-iconlist-image__image\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/04\/conversationnel-1-e1651057110697.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-iconlist-image__col -text\">\n      <div class=\"c-iconlist-image__text\">\n        <div class=\"c-iconlist-image__heading\">\n          <h2>Pourquoi le marketing conversationnel ?<\/h2>\n          <div class=\"c-iconlist-image__subtitle h5\">Offrez la possibilit\u00e9 \u00e0 vos clients d\u2019interagir avec la marque avant, pendant et apr\u00e8s leurs achats<\/div>\n        <\/div>\n                <div class=\"c-iconlist-image__list\">\n                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Service client\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Service client<\/h4>\n    <div class=\"o-list-icon__subtitle\">R\u00e9pondez en temps r\u00e9el afin de booster la satisfaction client<\/div>\n  <\/div>\n<\/div>                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Marketing\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Marketing<\/h4>\n    <div class=\"o-list-icon__subtitle\">Gagnez en proximit\u00e9 et en r\u00e9activit\u00e9 \u00e0 l&rsquo;\u00e8re du mobile-first<\/div>\n  <\/div>\n<\/div>                    <div class=\"o-list-icon\">\n  <div class=\"o-list-icon__icon\"><img class=\"lazyload\" data-src=\"\" alt=\"Social selling\"\/><\/div>\n  <div class=\"o-list-icon__text\">\n    <h4 class=\"o-list-icon__title\">Social selling<\/h4>\n    <div class=\"o-list-icon__subtitle\">Permettez \u00e0 vos vendeurs ou influenceurs de mon\u00e9tiser leurs audiences<\/div>\n  <\/div>\n<\/div>                  <\/div>\n                      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"wrapper\">\n\n<section class=\"c-marketing-platform -have-bg\">\n  <div class=\"o-heading u-text-center\">\n    <div class=\"o-heading__spacial u-color-light-purple\">Agile marketing platform<\/div>\n    <h2>Quelques exemples d&rsquo;utilisation<\/h2>\n    <div class=\"o-heading__subtitle\">du domaine Gestion du parcours client<\/div>\n  <\/div>\n  <div class=\"c-marketing-platform__list flex flex--wrap\">\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Fid\u00e9lisation<\/span><\/div>\n            <div class=\"o-card__detail match-height\">G\u00e9rer des campagnes de cross-selling \/ up-selling <\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Omnicanalit\u00e9<\/span><\/div>\n            <div class=\"o-card__detail match-height\">Adapter votre canal en fonction des types de communication et des pr\u00e9f\u00e9rences client<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>G\u00e9olocalisation<\/span><\/div>\n            <div class=\"o-card__detail match-height\">Envoyer des push g\u00e9olocalis\u00e9s via notification ou sur mobile wallet<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Global &#8211; Local<\/span><\/div>\n            <div class=\"o-card__detail match-height\">Donner de l&rsquo;autonomie \u00e0 vos entit\u00e9s \/ boutiques pour la gestion de leur communication<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Pression Marketing<\/span><\/div>\n            <div class=\"o-card__detail match-height\">Diff\u00e9rencier le poids des communications transactionnelles et relationnelles tout en g\u00e9rant une pression commerciale adapt\u00e9e \u00e0 chaque comportement<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n          <div class=\"flex__cell u-1\/1 u-1\/2@mobile u-1\/3@tablet c-marketing-platform__col\">\n        <div class=\"o-card o-card--marketing\">\n          <a href=\"http:\/\/scal-e.com\/fr\/contact-us\/\">            <div class=\"o-card__category\"><span>Canal conversationnel <\/span><\/div>\n            <div class=\"o-card__detail match-height\">G\u00e9rer des conversations client sur Whatsapp, Messenger, \u2026 en fonction du canal pr\u00e9f\u00e9r\u00e9 du client<\/div>\n                          <div class=\"o-btn-arrow o-card__btn\">\n                <span>Nous contacter<\/span>\n                <div class=\"o-btn-arrow__arrow\"><i class=\"o-icon o-icon--arrow\"><\/i><\/div>\n              <\/div>\n                      <\/a>        <\/div>\n      <\/div>\n      <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":11563,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-platform-level2.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1028","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestion du parcours client - Scal-e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/gestion-du-parcours-client\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scal-e - Gestion du parcours client\" \/>\n<meta property=\"og:description\" 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