{"id":9602,"date":"2021-12-21T09:16:12","date_gmt":"2021-12-21T09:16:12","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/?post_type=case&#038;p=6190"},"modified":"2025-01-20T10:45:37","modified_gmt":"2025-01-20T10:45:37","slug":"google-tag-manager","status":"publish","type":"integration","link":"https:\/\/scal-e.com\/fr\/integration\/google-tag-manager\/","title":{"rendered":"Google tag manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google Tag Manager, est un outil gratuit de gestion de balises d\u00e9velopp\u00e9 par Google.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ajoutez et mettez \u00e0 jour efficacement vos propres balises afin de mieux comprendre les conversions, l&rsquo;analyse de votre site et bien d&rsquo;autres donn\u00e9es.<\/li><li>Tag Manager accepte et int\u00e8gre toutes les balises Google et tierces.<\/li><li>V\u00e9rification des erreurs, aux fonctionnalit\u00e9s de s\u00e9curit\u00e9 et au chargement rapide.<\/li><li>Gr\u00e2ce \u00e0 des fonctionnalit\u00e9s comme les espaces de travail, des contr\u00f4les d&rsquo;acc\u00e8s pr\u00e9cis et la possibilit\u00e9 de r\u00e9aliser des tests dans plusieurs environnements, les \u00e9quipes marketing et informatique peuvent travailler ensemble plus efficacement.<\/li><\/ul>\n\n\n<\/div>\n<section class=\"c-iconlist-image -have-bg \">\n\n  <div class=\"c-iconlist-image__row \">\n    <div class=\"c-iconlist-image__col -image\">\n      <div class=\"c-iconlist-image__image\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-iconlist-image__col -text\">\n      <div class=\"c-iconlist-image__text\">\n        <div class=\"c-iconlist-image__heading\">\n          <h2>Contactez-nous !<\/h2>\n          <div class=\"c-iconlist-image__subtitle h5\">Vous souhaitez utiliser la plateforme Scal-e ? Ou mettre en place une CDP ?\u00a0<br \/>\r\n<\/div>\n        <\/div>\n                        <div class=\"c-iconlist-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contactez-nous\/?from=URL: scal-e.com\/fr\/wp-json\/wp\/v2\/integration\/9602 with Button name: Utiliser Scal-e\" class=\"o-btn\">Utiliser Scal-e<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager, est un outil gratuit de gestion de balises d\u00e9velopp\u00e9 par Google. <\/p>\n","protected":false},"featured_media":28833,"template":"","case_cat":[242],"class_list":["post-9602","integration","type-integration","status-publish","has-post-thumbnail","hentry","case_cat-tag-manager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google tag manager - Scal-e<\/title>\n<meta name=\"description\" content=\"Google Tag Manager, est un outil gratuit de gestion de balises d\u00e9velopp\u00e9 par Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/integration\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google tag manager - Scal-e\" \/>\n<meta property=\"og:description\" content=\"Google Tag Manager, est un outil gratuit de gestion de balises d\u00e9velopp\u00e9 par Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/integration\/google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T10:45:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/GTM.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-tag-manager\\\/\",\"url\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-tag-manager\\\/\",\"name\":\"Google tag manager - Scal-e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-tag-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-tag-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scal-e.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/GTM.webp\",\"datePublished\":\"2021-12-21T09:16:12+00:00\",\"dateModified\":\"2025-01-20T10:45:37+00:00\",\"description\":\"Google Tag Manager, est un outil gratuit de gestion de balises d\u00e9velopp\u00e9 par Google.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-tag-manager\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-tag-manager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-tag-manager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/scal-e.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/GTM.webp\",\"contentUrl\":\"https:\\\/\\\/scal-e.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/GTM.webp\",\"width\":1000,\"height\":686},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-tag-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google tag manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/#website\",\"url\":\"https:\\\/\\\/scal-e.com\\\/\",\"name\":\"Scal-e\",\"description\":\"From data to loyalty | CDP &amp; 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