{"id":9599,"date":"2021-12-20T14:25:43","date_gmt":"2021-12-20T14:25:43","guid":{"rendered":"http:\/\/gpiutbm.cluster023.hosting.ovh.net\/?post_type=case&#038;p=6145"},"modified":"2022-07-06T13:00:06","modified_gmt":"2022-07-06T13:00:06","slug":"facebook","status":"publish","type":"integration","link":"https:\/\/scal-e.com\/fr\/integration\/facebook\/","title":{"rendered":"Facebook"},"content":{"rendered":"\n<p>R\u00e9seau social qui permet aux marques de d\u00e9velopper leur notori\u00e9t\u00e9, partager du contenu et cr\u00e9er des campagnes marketing cibl\u00e9es.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Assurer la pr\u00e9sence de votre entreprise sur le r\u00e9seau social le plus utilis\u00e9 dans le monde pour que vos prospects et clients puissent vous d\u00e9couvrir, obtenir des informations sur votre entreprise, vous contacter et interagir avec vous.<\/li><li>Partager diff\u00e9rents types de contenu pour susciter l\u2019engagement de votre communaut\u00e9 et communiquer sur votre marque.<\/li><li>Diffuser des publicit\u00e9s Facebook cibl\u00e9es pour atteindre de nouveaux clients de mani\u00e8re proactive et les fid\u00e9liser.<\/li><li>Vous aider \u00e0 atteindre vos objectifs business\u202f: g\u00e9n\u00e9rer des leads, booster les conversions sur votre site internet, am\u00e9liorer votre service client.<\/li><li>Collecter des donn\u00e9es sur vos clients pour mettre en place des strat\u00e9gies d\u2019acquisition et de retargeting, gr\u00e2ce au Pixel Facebook et \u00e0 l\u2019API Conversions Facebook.<\/li><li>L\u2019API Conversions Facebook avec Scal-e<\/li><li>L\u2019API Conversions Facebook est l\u2019outil qu\u2019il vous faut pour booster vos campagnes Facebook et Instagram en augmentant votre ROI.<\/li><li>Collecter au niveau du serveur associ\u00e9 \u00e0 votre site internet ou application mobile les \u00e9v\u00e9nements en ligne et hors ligne.<\/li><li>Am\u00e9liorer votre ciblage\u202fet ainsi\u202foptimiser le retour sur investissement de votre budget publicitaire.<\/li><li>Connecter tous vos points de contact \u00e0 votre compte Facebook Business Manager pour couvrir l\u2019ensemble du parcours client.<\/li><li>Respecter la confidentialit\u00e9 de vos clients et g\u00e9rer les consentements.<\/li><\/ul>\n\n\n<\/div>\n<section class=\"c-iconlist-image -have-bg \">\n\n  <div class=\"c-iconlist-image__row \">\n    <div class=\"c-iconlist-image__col -image\">\n      <div class=\"c-iconlist-image__image\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-iconlist-image__col -text\">\n      <div class=\"c-iconlist-image__text\">\n        <div class=\"c-iconlist-image__heading\">\n          <h2>Contactez-nous !<\/h2>\n          <div class=\"c-iconlist-image__subtitle h5\">Vous souhaitez utiliser la plateforme Scal-e ? Ou mettre en place une CDP ?\u00a0<br \/>\r\n<\/div>\n        <\/div>\n                        <div class=\"c-iconlist-image__btn\">\n        <a href=\"http:\/\/scal-e.com\/fr\/contactez-nous\/?from=URL: scal-e.com\/fr\/wp-json\/wp\/v2\/integration\/9599 with Button name: Utiliser Scal-e\" class=\"o-btn\">Utiliser Scal-e<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>R\u00e9seau social qui permet aux marques de d\u00e9velopper leur notori\u00e9t\u00e9, partager du contenu et cr\u00e9er des campagnes marketing cibl\u00e9es. <\/p>\n","protected":false},"featured_media":6186,"template":"","case_cat":[254],"class_list":["post-9599","integration","type-integration","status-publish","has-post-thumbnail","hentry","case_cat-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook - Scal-e<\/title>\n<meta name=\"description\" content=\"R\u00e9seau social qui permet aux marques de d\u00e9velopper leur notori\u00e9t\u00e9, partager du contenu et cr\u00e9er des campagnes marketing cibl\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/integration\/facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook - Scal-e\" \/>\n<meta property=\"og:description\" content=\"R\u00e9seau social qui permet aux marques de d\u00e9velopper leur notori\u00e9t\u00e9, partager du contenu et cr\u00e9er des campagnes marketing cibl\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/integration\/facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T13:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/facebook-e1657112401957.png\" \/>\n\t<meta property=\"og:image:width\" content=\"75\" \/>\n\t<meta property=\"og:image:height\" content=\"75\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scal-e.com\/fr\/integration\/facebook\/\",\"url\":\"https:\/\/scal-e.com\/fr\/integration\/facebook\/\",\"name\":\"Facebook - Scal-e\",\"isPartOf\":{\"@id\":\"https:\/\/scal-e.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scal-e.com\/fr\/integration\/facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scal-e.com\/fr\/integration\/facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/facebook-e1657112401957.png\",\"datePublished\":\"2021-12-20T14:25:43+00:00\",\"dateModified\":\"2022-07-06T13:00:06+00:00\",\"description\":\"R\u00e9seau social qui permet aux marques de d\u00e9velopper leur notori\u00e9t\u00e9, partager du contenu et cr\u00e9er des campagnes marketing cibl\u00e9es.\",\"breadcrumb\":{\"@id\":\"https:\/\/scal-e.com\/fr\/integration\/facebook\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scal-e.com\/fr\/integration\/facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/scal-e.com\/fr\/integration\/facebook\/#primaryimage\",\"url\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/facebook-e1657112401957.png\",\"contentUrl\":\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/facebook-e1657112401957.png\",\"width\":75,\"height\":75},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scal-e.com\/fr\/integration\/facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/scal-e.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scal-e.com\/#website\",\"url\":\"https:\/\/scal-e.com\/\",\"name\":\"Scal-e\",\"description\":\"From data to loyalty | CDP &amp; 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