{"id":17953,"date":"2022-05-20T14:46:32","date_gmt":"2022-05-20T14:46:32","guid":{"rendered":"https:\/\/scal-e.com\/?post_type=integration&#038;p=17953"},"modified":"2022-07-06T12:15:19","modified_gmt":"2022-07-06T12:15:19","slug":"google-analytics","status":"publish","type":"integration","link":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/","title":{"rendered":"Google analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google analytics<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;Google Analytics vous permet de mesurer le retour sur investissement de vos publicit\u00e9s et d&rsquo;assurer le suivi de vos sites et applications Flash, vid\u00e9o et de r\u00e9seaux sociaux.<\/li><li>Analysez les utilisateurs de votre site et de votre application afin de v\u00e9rifier plus pr\u00e9cis\u00e9ment les performances de vos actions marketing, de vos contenus, de vos produits.<\/li><li>Acc\u00e9dez aux fonctionnalit\u00e9s de machine learning et aux insights exclusifs de Google afin d&rsquo;exploiter efficacement vos donn\u00e9es.<\/li><li>Analytics \u00e9tant con\u00e7u pour s&rsquo;int\u00e9grer dans les produits Google destin\u00e9s aux annonceurs et aux \u00e9diteurs, vous pouvez am\u00e9liorer vos r\u00e9sultats commerciaux \u00e0 l&rsquo;aide de vos insights.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<\/div>\n<section class=\"c-iconlist-image -have-bg \">\n\n  <div class=\"c-iconlist-image__row \">\n    <div class=\"c-iconlist-image__col -image\">\n      <div class=\"c-iconlist-image__image\">\n        <img class=\"lazyload\" data-src=\"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png\" alt=\"\"\/>\n      <\/div>\n    <\/div>\n    <div class=\"c-iconlist-image__col -text\">\n      <div class=\"c-iconlist-image__text\">\n        <div class=\"c-iconlist-image__heading\">\n          <h2>Contactez-nous !<\/h2>\n          <div class=\"c-iconlist-image__subtitle h5\">Voulez-vous utiliser la plateforme Scal-e ? Ou mettre en place un CDP ?<\/div>\n        <\/div>\n                        <div class=\"c-iconlist-image__btn\">\n        <a href=\"https:\/\/scal-e.com\/fr\/contactez-nous\/?from=URL: scal-e.com\/fr\/wp-json\/wp\/v2\/integration\/17953 with Button name: Utiliser Scal-e\" class=\"o-btn\">Utiliser Scal-e<\/a>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<div class=\"wrapper\">","protected":false},"excerpt":{"rendered":"<p>Google Analytics vous permet de mesurer le retour sur investissement de vos publicit\u00e9s et d&rsquo;assurer le suivi de vos sites et applications Flash, vid\u00e9o et de r\u00e9seaux sociaux.<\/p>\n","protected":false},"featured_media":17955,"template":"","case_cat":[241],"class_list":["post-17953","integration","type-integration","status-publish","has-post-thumbnail","hentry","case_cat-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google analytics - Scal-e<\/title>\n<meta name=\"description\" content=\"Google Analytics vous permet de mesurer le retour sur investissement de vos publicit\u00e9s et d&#039;assurer le suivi de vos sites et applications Flash, vid\u00e9o et de r\u00e9seaux sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google analytics - Scal-e\" \/>\n<meta property=\"og:description\" content=\"Google Analytics vous permet de mesurer le retour sur investissement de vos publicit\u00e9s et d&#039;assurer le suivi de vos sites et applications Flash, vid\u00e9o et de r\u00e9seaux sociaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Scal-e\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/scalemartech2\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-06T12:15:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Logo_Google_Analytics.svg-e1657109714389.png\" \/>\n\t<meta property=\"og:image:width\" content=\"100\" \/>\n\t<meta property=\"og:image:height\" content=\"34\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@scale_martech\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-analytics\\\/\",\"url\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-analytics\\\/\",\"name\":\"Google analytics - Scal-e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scal-e.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_Google_Analytics.svg-e1657109714389.png\",\"datePublished\":\"2022-05-20T14:46:32+00:00\",\"dateModified\":\"2022-07-06T12:15:19+00:00\",\"description\":\"Google Analytics vous permet de mesurer le retour sur investissement de vos publicit\u00e9s et d'assurer le suivi de vos sites et applications Flash, vid\u00e9o et de r\u00e9seaux sociaux.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-analytics\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/scal-e.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_Google_Analytics.svg-e1657109714389.png\",\"contentUrl\":\"https:\\\/\\\/scal-e.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Logo_Google_Analytics.svg-e1657109714389.png\",\"width\":100,\"height\":34},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/integration\\\/google-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/scal-e.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/#website\",\"url\":\"https:\\\/\\\/scal-e.com\\\/\",\"name\":\"Scal-e\",\"description\":\"From data to loyalty | CDP &amp; Digital Marketing Hub : Scal-e\",\"publisher\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/scal-e.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/#organization\",\"name\":\"Scal-e\",\"url\":\"https:\\\/\\\/scal-e.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/scal-e.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/scal-e.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo_scal-e_square_transparent.png\",\"contentUrl\":\"https:\\\/\\\/scal-e.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo_scal-e_square_transparent.png\",\"width\":214,\"height\":217,\"caption\":\"Scal-e\"},\"image\":{\"@id\":\"https:\\\/\\\/scal-e.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/scalemartech2\\\/\",\"https:\\\/\\\/x.com\\\/scale_martech\",\"https:\\\/\\\/www.instagram.com\\\/scale_martech\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/scalemartech\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google analytics - Scal-e","description":"Google Analytics vous permet de mesurer le retour sur investissement de vos publicit\u00e9s et d'assurer le suivi de vos sites et applications Flash, vid\u00e9o et de r\u00e9seaux sociaux.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/","og_locale":"fr_FR","og_type":"article","og_title":"Google analytics - Scal-e","og_description":"Google Analytics vous permet de mesurer le retour sur investissement de vos publicit\u00e9s et d'assurer le suivi de vos sites et applications Flash, vid\u00e9o et de r\u00e9seaux sociaux.","og_url":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/","og_site_name":"Scal-e","article_publisher":"https:\/\/www.facebook.com\/scalemartech2\/","article_modified_time":"2022-07-06T12:15:19+00:00","og_image":[{"width":100,"height":34,"url":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Logo_Google_Analytics.svg-e1657109714389.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@scale_martech","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/","url":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/","name":"Google analytics - Scal-e","isPartOf":{"@id":"https:\/\/scal-e.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Logo_Google_Analytics.svg-e1657109714389.png","datePublished":"2022-05-20T14:46:32+00:00","dateModified":"2022-07-06T12:15:19+00:00","description":"Google Analytics vous permet de mesurer le retour sur investissement de vos publicit\u00e9s et d'assurer le suivi de vos sites et applications Flash, vid\u00e9o et de r\u00e9seaux sociaux.","breadcrumb":{"@id":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scal-e.com\/fr\/integration\/google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/#primaryimage","url":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Logo_Google_Analytics.svg-e1657109714389.png","contentUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2022\/05\/Logo_Google_Analytics.svg-e1657109714389.png","width":100,"height":34},{"@type":"BreadcrumbList","@id":"https:\/\/scal-e.com\/fr\/integration\/google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/scal-e.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Google analytics"}]},{"@type":"WebSite","@id":"https:\/\/scal-e.com\/#website","url":"https:\/\/scal-e.com\/","name":"Scal-e","description":"From data to loyalty | CDP &amp; Digital Marketing Hub : Scal-e","publisher":{"@id":"https:\/\/scal-e.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scal-e.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/scal-e.com\/#organization","name":"Scal-e","url":"https:\/\/scal-e.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/scal-e.com\/#\/schema\/logo\/image\/","url":"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png","contentUrl":"https:\/\/scal-e.com\/wp-content\/uploads\/2021\/12\/logo_scal-e_square_transparent.png","width":214,"height":217,"caption":"Scal-e"},"image":{"@id":"https:\/\/scal-e.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/scalemartech2\/","https:\/\/x.com\/scale_martech","https:\/\/www.instagram.com\/scale_martech\/","https:\/\/www.linkedin.com\/company\/scalemartech\/"]}]}},"_links":{"self":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/integration\/17953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/integration"}],"about":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/types\/integration"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/media\/17955"}],"wp:attachment":[{"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/media?parent=17953"}],"wp:term":[{"taxonomy":"case_cat","embeddable":true,"href":"https:\/\/scal-e.com\/fr\/wp-json\/wp\/v2\/case_cat?post=17953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}