{"id":27623,"date":"2024-07-02T08:30:53","date_gmt":"2024-07-02T08:30:53","guid":{"rendered":"https:\/\/scal-e.com\/?post_type=faqs&p=27623"},"modified":"2024-07-03T07:49:34","modified_gmt":"2024-07-03T07:49:34","slug":"quest-ce-que-la-segmentation-dans-le-contexte-de-la-creation-daudiences","status":"publish","type":"faqs","link":"https:\/\/scal-e.com\/fr\/faqs\/quest-ce-que-la-segmentation-dans-le-contexte-de-la-creation-daudiences\/","title":{"rendered":"Qu’est-ce que la segmentation dans le contexte de la cr\u00e9ation d\u2019audiences ?"},"content":{"rendered":"\n

La segmentation est le processus de division des clients en groupes distincts bas\u00e9s sur des crit\u00e8res d\u00e9mographiques, comportementaux ou transactionnels. 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