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Custom UCR or datamart : CDP, ETL, DQM

Take advantage of the no code ETL and data virtualization of the CDP to create custom B2B and B2C models
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Data management
No code Customer Data Platform

No code Customer Data Platform

The CDP module facilitates the B2B or B2C models implementation through data virtualization capabilities

  • Break down data silos by collecting and historising customer data
  • Share your customer knowledge either to the users or to your IT ecosystem
  • Secured data access by setting up the accesses or by locating the database in situ
ETL natively integrated to the CDP

ETL natively integrated to the CDP

The ETL module offer the various tools for data collection : polymorphic API, 70+ connectors, import capacities via queries or flat file

  • Collect nonstandard data from multiple data sources  
  • Standardize your data to ease deduplication and unification processes  
  • Set up a unique or multiple reference to facilitate identity resolution and avoid duplication
Advanced DQM in addition to ETL

Advanced DQM in addition to ETL

The Advanced DQM module, in addition to the ETL, allows to set up a rule glossary for correcting inaccurate data

  • Improve segments, scores and accuracy through corrected data
  • Optimize communication by using enriched data
  • Merge master/slave profils after having been rectified
Agile marketing platform

1 cloud marketing & 3 hosting options

Choose the hosting option of the Scal-e option or database containing the unified data
Private Cloud & DB client
Private Cloud & DB hosted
Client Cloud
01

Private Cloud & DB client

The unify data is stored permanently in the DB client. Only Scal-e have access when needed & no data is saved at Scal-e. More Detail
02

Private Cloud & DB hosted

DB hosted on the cloud partner service provider of Scal-e. Only Scal-e have access when needed & no data is saved at Scal-e. More Detail
03

Client Cloud

The Scal-e platform and the customer’s database are deployed onto a private cloud managed by the client. This option is only available under certain conditions: minimum monthly cost of €50k/month and an initial commitment period of 3 years, etc. More Detail
CDP Institute Statement

What is a RealCDP™?

According to David Raab, founder of the CDP institute, a RealCDP™ must be able to:
Integrate

Integrate

data from any source
Enter

Enter

all the details of the integrated data
Store

Store

integrated data indefinitely (subject to privacy rules)
Create

Create

unified profiles of identified individuals
Share

Share

data with any system that needs it
Respond

Respond

in real time to new data and profile requests
What is a RealCDP™?
Why a polymorphic API?

Why a polymorphic API?

The polymorphism of the API, automatically allows the API to adapt to the data model implemented in the Scal-e CDP without requiring development.

  • Holistic : set (no code) read or write access rights to desired objects & fields
  • Real time : enable simultaneous exchanges and access to constantly updated data without lag or delay
  • Standardized : benefit from the Open API Version 3 norms to standardize exchanges as well as the auto-generated documentation
Agile marketing platform

Examples of use cases

of Data management domain