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Use all the channels to engage and retain your customers
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Customer journey orchestration
Omnichannel Marketing automation

Omnichannel Marketing automation

Omnichannel Marketing automation module enables you to improve your customers’ experience by designing and personalizing your communications

  • Relational & Transactional: Email, SMS, Print, Digital wallet, push notifications, etc. 
  • Conversational : Messenger, Whatsapp, Telegram, etc. 
  • Social media : Lookalike or custom audience on Facebook, Instagram, …
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Distributed Marketing

Distributed Marketing

Distributed marketing module enables brand group strategy to be activated locally

  • Enable local units to benefit from the Head Office communication tools
  • Offer unique customer experience if managed locally or globally
  • Ensure compliance with rules (marketing pressure, privacy) and brand image  
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Enhanced customer service

Enhanced customer service

The enriched customer service module allows both in-store and marketing or after-sales teams to respond to incoming message & comment flows 

  • Offer an “enriched” customer view to your teams by unifying all related messages and responses
  • Facilitate customer relations by allowing all teams to respond to incoming messages
  • Get a complete overview of your customer relationship with feedback reporting and tracking
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Customer journey orchestration

Create engagement on the customer’s preferred channel

Use customer data to identify their preferences and build your personalized communication in real-time

Why relational marketing?

Use your customer knowledge to adapt your communication throughout their journey
Convert

Convert

Adapt your communication according to the level in the sales funnel.
Customize

Customize

Segment, “prospect”, “1st purchase”, “VIP” to customize the communication.
Marketing pressure

Marketing pressure

Adapt your communications and channels according to marketing pressure

Why conversational marketing?

Give your customers the opportunity to interact with the brand before, during, and after their purchases.
Customer Service

Customer Service

Respond in real time to boost customer satisfaction
Marketing

Marketing

Gain proximity and responsiveness in the mobile-first era
Social selling

Social selling

Allow your sales and influencers to monetize their audience
Agile marketing platform

Examples of use cases

of Customer journey orchestration
Retention
Manage cross-selling / up-selling campaigns
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Omnichannel
Tailor your channel according to communication type and customer preferences
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Geolocation
Send geolocated push messages via notification or mobile wallet
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Global – Local
Give autonomy to your entities / stores to manage their communication
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Marketing Pressure
Differentiate the weight of transactional and relational communications while managing a commercial pressure adapted to each behavior
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Conversational channel
Manage customer conversations on Whatsapp, Messenger, etc. according to the customer’s preferred channel
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