The Segmentation module allows to create segments, audiences, in drag and drop mode as per any criteria present in the CDP
- Segment per demographic, behavioural or transactional criteria, etc.
- Segments can be viewed in real time through a visualisation interface: Segmentviz.
- Leverage your audiences, in marketing operation, dashboard or export
Score, aggregate & calculated field
The score, aggregate and calculate field module allow creation of new field no code for personalization and recommendation
- Score according to any prism, for example your contacts (RFM, PMG, …)
- Aggregate new values from a value history (turnover, sales, etc.)
- Calculate new values from raw data (Age calculated from a date of birth)
The SegmentViz function
- Continually updated audiences :The computing power of Scal-e allows you to calculate segments in real time and with an unlimited number of segmentations.
- 3 interactive graphs : Venn diagram, pie chart, Treemap, to provide varied audience visualisation.
- Individualized access to view graphics for example, Regional Managers would only see the data that concerns their region.
Agile marketing platform
Examples of use cases
of Audience builder domain